The Power Of Still Photography When Combined With Multimedia:

The #1 Rated Super Bowl Commercial Shot By 10 Photographers


Photographers Andy AndersonWilliam AllardJim ArndtDaniel BeltraMark GoochAndy MahrKurt MarkusDavid SpielmanMatt Turley and Olaf Veltman got the call of a lifetime when veteran adman Jimmy Bonner of The Richard’s Group phoned with simple instructions and a mantra from Paul Harvey. He asked them to go spend time with farmers and ranchers and take pictures to be shown in a 2 minute spot for Ram during the Super Bowl. No AD’s or clients or craft service; just photographers and their subjects.

AdWeek is calling it the #1 spot from the Super Bowl and love or hate the sentimental message you’ve got see this as a clear referendum on the power of photography. At nearly $3,800,000 per 30 seconds of air time, Ram and The Richards Group made a huge bet and came up aces. According to Andy Anderson and his blog Rob Baker, and Deb Grisham we’re also involved in the production.

Also in he interest of promoting a very talented local photographer, Neil Andrews completed a similar multimedia piece for his MA project using video, stills and audio collected from a Cumbrian hill farm. I am a huge fan of this multimedia piece so make sure you give it a watch:

Braesteads Farm in Patterdale, Cumbria has been a working hill farm for over 200 years. Today it is managed by Paul Renison, a modern-day Shepherd

You can find more of Neil’s photography at his website here:

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Filed under Artists & Photographers, Creative Techniques, Uncategorized

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