The #1 Rated Super Bowl Commercial Shot By 10 Photographers
Photographers Andy Anderson, William Allard, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman got the call of a lifetime when veteran adman Jimmy Bonner of The Richard’s Group phoned with simple instructions and a mantra from Paul Harvey. He asked them to go spend time with farmers and ranchers and take pictures to be shown in a 2 minute spot for Ram during the Super Bowl. No AD’s or clients or craft service; just photographers and their subjects.
AdWeek is calling it the #1 spot from the Super Bowl and love or hate the sentimental message you’ve got see this as a clear referendum on the power of photography. At nearly $3,800,000 per 30 seconds of air time, Ram and The Richards Group made a huge bet and came up aces. According to Andy Anderson and his blog Rob Baker, and Deb Grisham we’re also involved in the production.
Also in he interest of promoting a very talented local photographer, Neil Andrews completed a similar multimedia piece for his MA project using video, stills and audio collected from a Cumbrian hill farm. I am a huge fan of this multimedia piece so make sure you give it a watch:
Braesteads Farm in Patterdale, Cumbria has been a working hill farm for over 200 years. Today it is managed by Paul Renison, a modern-day Shepherd
You can find more of Neil’s photography at his website here: